Studio
Anywhere, Everywhere
The Challenge
Design a reusable packaging system that eliminates waste by giving the package a functional second life. The goal was to merge form and function to design a housing for paints that is aesthetically refined, structurally sound, and seamlessly transforms into a tool for creative expression.
Design Brief
The goal of Studio anywhere, everywhere is to create a sustainable, multifunctional packaging system that transforms from a protective storage box into a fully functional tabletop easel. The project challenges traditional single-use art packaging by designing a structure that artists can rely on long after the product is opened.
Built from birch plywood and acrylic, the kit organizes watercolor tools while unfolding into an adjustable easel that supports painting in a variety of environments. The brand emphasizes a calm, minimal, simple design that reflects the needs of mobile creatives who value portability. Studio demonstrates how packaging can serve as both a durable tool and an inspiring workspace, allowing users to create anywhere, everywhere.
I tried out many different typefaces for my design before I decided on my final font. I wanted the feel of the design to be modern and clear while still hitting a variety of age groups.
Type explorations
Final Logo
I ended on a rustic feeling serif font that I really enjoyed after seeing it engraved into wood. I added the tagline “anywhere, everywhere” as a subtle touch to the design to make it clear that the product was portable and reusable, without taking away from the minimalist design.
inital sketches
I sketched out my design before creating my dielines to have a good idea of everything I wanted to include. My final design ended up slightly different from my sketches, but they were a helpful starting point.
Materials
After sketching, I purchased what I needed to include inside the box. I purchase watercolor paint pans, brushes, a collapsible water cup, watercolor paper, and metal clips. Along with birch plywood for the outer box and acrylic for the inside diecuts.
Outside Dielines
I designed my dieline from an existing square box dieline. Looking back, I think I would have gotten my dielines more efficiently if I had created them from scratch because I had to do about 20 test cuts before I got it right.
Inside dielines
My inner dieline was made from scratch and needed less adjustment than my outer cuts. I planned to add engravings to hold certain materials like the brushes, but I ran into the problem that the engravings weren't deep enough, so I added pieces cut (pictured at the bottom) to add height to the walls of the cuts.
Mockups & Applications
I expanded my brand and created potential mockups of products that could be an extension of my original design. I created a wooden easel with my logo engraved because it aligns with the sustainable aspects of my brand.
wooden easel
paint tubes
The next product I created to expand the studio brand was paint tubes that could be purchased to refill the original product when the paint pans start to run low.
Paintbrush set
I next created a mockup set of paint brushes that would ideally come in the original box design. Included would be a variety of brush sizes, all engraved with my logo.
paint studio storefront
If this brand were to expand into a storefront, I envisioned a studio where customers have a variety of options for what they could create. These would include watercolor, pottery painting, wood engraving, etc. I also imagined that classes could be taught and all potential products would be sold here,